Analysis of Fashion Culture in America

American Eagle

Victoria's Secret

                                   Crocs

                                      Vans
                               

Abercrombie & Fitch 

Metersbonwe(China)

http://www.youtube.com/watch?v=lh-CJI1rx4w

Analyzing advertisements in the city of Atlanta by Lucy Chien

McCormick & Schmick's Seafood Restaurant - Steakhouse

A.   Collect other advertisements related to that company from the Internet.

B.  Compare or contrast ads from the company with pictures that you took.

One of the similar points is every advertisement uses food photo to draw your attention. The food photos look delicious and tasty that makes you feel like eating. Another similar point is most of their advertisements use the color brown. The reason the brown color is used may be because the color represents the nature, the restaurant used a lot of wood in its internal decoration. Another similar point is that every advertisement uses slogans and logos to grab the viewer’s attention.

 

The only difference between the picture I took and the others is that mine has the phone number and the others don’t. You can see that only the picture I took has the image of the restaurant. There are many location of McCormick & Schmick's Seafood Restaurant and the advertisement that has the phone number belongs to the restaurant near CNN.

C. Discuss the characteristics of their advertising strategies – use specific examples from at least 4 advertisements (posters/images and videos) and talk specifically about how they use ethos, pathos, and logos.

They used pathos. You can see the slogan “we are sweet on mothers”. They used the line to stir the appreciative emotion people have towards mothers, reminding you Mother’s Day is coming. Making people feel obligated to do something for their moms. Of course, they provide a special Mother’s Day meal to you to choose from as well.

They used ethos and logos. In the bottom of the advertisement is a logo of the restaurant. With the slogan “A menu so fresh, we print it twice a day”, they indicated the character of their restaurant. If you want to go to the restaurant every day, you would be assured that what you are getting will be fresh because it’s changes twice a day!

.

http://www.youtube.com/watch?v=-aYgwyptPo0&feature=c4-overview-vl&list=PLE10C3AF824900DEA

They use ethos and logos. At the start and the end of the video you can see the logos. This video is talking about how to choose seafood. The holder is the executive chef. He shows his professional specialty. They attempt to establish the credibility, making you believe the quality of their seafood in the restaurant is good.

 http://www.youtube.com/watch?v=lzHzJkv5Vw4&feature=c4-overview-vl&list=PLE10C3AF824900DEA

They use ethos and logos. You can see the logos at the beginning and the end of the video. The video has reference to cooking. The executive chef of the restaurant taught you gilled the seafood. They want to establish the credibility of their professional specialty. And appeal you to be their consumer.

 

D.   Include pictures of any other elements (from the Internet or that you’ve taken) that may add context to this advertisement, i.e. where are these ads located, who is the intended audience, did you notice any responses to the ads,etc…

The advertisement located near by CNN in their French window. The intended audience is the people who walk by their restaurant, the drivers who stop at the red traffic light and the people who wait for the bus. Because the advertisement is at the intersection and it is located in front of a bus stop, I noticed that most of the people glanced at the advertisement. But some people even stopped and discussed the content of the advertisement. And eventually some of those people actually entered the restaurant.

The advertisement is found on the internet. The intended audience is the people who love to drink wine and eat meat. Their father is still alive, or they are fathers.

The advertisement is found on the internet. The intended audience is the people who love to eat seafood. Or the people who hate to eat the same meal again and again.

The advertisement is found on the internet. The intended audience is the people who love to eat dessert. Their mom is still alive, or they are mothers.

The advertisement is found on the internet. The intended audience is the people who love to drink wine, eat meat or seafood and focus on the price of meal. 

 

references: http://www.facebook.com/mccormickandschmicks/photos_stream