Analyzing advertisements in the city of Atlanta by Lucy Chien
McCormick
& Schmick's Seafood Restaurant - Steakhouse
A. Collect other
advertisements related to that company from the Internet.
B. Compare or contrast ads
from the company with pictures that you took.
One of the similar points
is every advertisement uses food photo to draw your attention. The food photos
look delicious and tasty that makes you feel like eating. Another similar point
is most of their advertisements use the color brown. The reason the brown color
is used may be because the color represents the nature, the restaurant used a
lot of wood in its internal decoration. Another similar point is that every advertisement
uses slogans and logos to grab the viewer’s attention.
The only difference
between the picture I took and the others is that mine has the phone number and
the others don’t. You can see that only the picture I took has the image of the
restaurant. There are many location of McCormick & Schmick's Seafood
Restaurant and the advertisement that has the phone number belongs to the restaurant
near CNN.
C. Discuss the
characteristics of their advertising strategies – use specific examples from at
least 4 advertisements (posters/images and videos) and talk specifically about
how they use ethos, pathos, and logos.
They used pathos. You can
see the slogan “we are sweet on mothers”. They used the line to stir the
appreciative emotion people have towards mothers, reminding you Mother’s Day is
coming. Making people feel obligated to do something for their moms. Of course,
they provide a special Mother’s Day meal to you to choose from as well.
They used ethos and logos.
In the bottom of the advertisement is a logo of the restaurant. With the slogan
“A menu so fresh, we print it twice a day”, they indicated the character of
their restaurant. If you want to go to the restaurant every day, you would be
assured that what you are getting will be fresh because it’s changes twice a
day!
.
They use ethos and logos.
At the start and the end of the video you can see the logos. This video is
talking about how to choose seafood. The holder is the executive chef. He shows
his professional specialty. They attempt to establish the credibility, making
you believe the quality of their seafood in the restaurant is good.
They use ethos and logos. You
can see the logos at the beginning and the end of the video. The video has reference
to cooking. The executive chef of the restaurant taught you gilled the seafood.
They want to establish the credibility of their professional specialty. And
appeal you to be their consumer.
D. Include pictures of any
other elements (from the Internet or that you’ve taken) that may add context to
this advertisement, i.e. where are these ads located, who is the intended
audience, did you notice any responses to the ads,etc…
The advertisement
located near by CNN in their French window. The intended audience is the people
who walk by their restaurant, the drivers who stop at the red traffic light and
the people who wait for the bus. Because the advertisement is at the intersection
and it is located in front of a bus stop, I noticed that most of the people
glanced at the advertisement. But some people even stopped and discussed the
content of the advertisement. And eventually some of those people actually entered
the restaurant.
The advertisement is found on the internet. The intended audience is the
people who love to drink wine and eat meat. Their father is still alive, or
they are fathers.
The advertisement is found on the internet. The intended audience is the
people who love to eat seafood. Or the people who hate to eat the same meal
again and again.
The advertisement is found on the internet. The intended audience is the
people who love to eat dessert. Their mom is still alive, or they are mothers.
The advertisement is found on the internet. The intended audience is the
people who love to drink wine, eat meat or seafood and focus on the price of meal.
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